The video begins with a shot of peacocks and then follows up with a shot of a bunch of saadhus decked in full saffron garb-because, of course, that’s the only way one can establish that this is supposed to be set in India. The video exoticizes India to a disturbing extent and takes cultural appropriation to a whole new level. If that doesn’t make you cringe already, wait for it. The video-hich got over two lakh views within only an hour of it being uploaded-is set in India, and has Beyonce (yes, the same Beyonce who we thought was a beacon of all things feminist and progressive) playing a Bollywood actor called ‘Rani’. That was the only thought that ran through my mind as I watched internationally-acclaimed, grammy-winning band Coldplay’s latest music video, Hymn For The Weekend.
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